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從咖啡豆開始
秉持提供高品質、高效率、高度安全的企業理念，伯朗在各產品與服務流程中制定高標準的作業流程以檢視，並以國際標竿提供最優質的品質保證。從精心篩選最優質的咖啡豆開始，採購團隊定期前往產地實境勘查，要求供應商檢附樣品與檢驗報告同時，以各項嚴謹的審核程序，確保咖啡豆風味的品質及穩定性。咖啡豆抵達台灣後，交由金車中央研究院分析檢驗中心，經由專業人員與高階精密儀器分析抽驗檢測。用心對待每個階段與細節，只為讓每個人都能安心地飲用一杯好喝的咖啡。

Brand Spirit

Brand Spirit

Always be there
Sometimes all we desire is a quiet sip of enjoyment. Other times we need a burst of energy to get us through a tough day.
Whether you’re just starting your day, enjoying peaceful solitude, or sprinting off the starting blocks, Mr. Brown has the perfect cup for you.
With the right coffee aroma and flavor, taken piping hot or ice cold, every experience is more profound. Live life more vividly, awaken memories, live the present, and chase future dreams -- with Mr. Brown
Mr. Brown
Sometimes all we desire is a quiet sip of enjoyment. Other times we need a burst of energy to get us through a tough day.
Whether you’re just starting your day, enjoying peaceful solitude, or sprinting off the starting blocks, Mr. Brown has the perfect cup for you.
With the right coffee aroma and flavor, taken piping hot or ice cold, every experience is more profound. Live life more vividly, awaken memories, live the present, and chase future dreams -- with Mr. Brown

Quality and safety

Mr. Brown prides itself on upholding the highest standards of quality.

Rigorous grading of select coffee beans from their places of origin

and the use of cutting-edge technology are part

and parcel of our commitment to delivering the freshest premium product you can rely on.

The sources of our ingredients and the methods we use are clearly explained

to ensure you enjoy a taste of heaven with peace of mind.

Quality and safety

Commitment

Bean to Cup
In search of the finest bean, Mr. Brown journeys from coffee farm to coffee estate in every corner of the world, selecting individually characteristic varieties and harvesting their plump fruits.
Following washing, pulping, and sun-drying, only the very best beans are once again selected for roasting.
Since each type of coffee bean is unique, a specially tailored processing method is required to bring out each bean’s own distinct flavor.
At Mr. Brown, we know every good cup of coffee starts with the bean.
Roasting & Cupping
A lot goes into the perfect cup of coffee. At Mr. Brown, a dedicated team of professional roasters partners with the international Coffee Quality Institute (Q Graders) to ensure the continuous evaluation and calibration of each product. Whether it's a single- origin bean suitable for individual enjoyment or an innovative blend, our team treats each coffee bean individually, ensuring it expresses the best flavor profile of balance and rich taste. This is a glimpse behind the ideal coffee experience that countless fans across the world have come to trust.
Production
At Mr. Brown, we have always stuck to a simple concept: "high-quality coffee at great value." We believe every consumer is worthy of savoring delicious coffee. Our advanced production equipment help ensure consistency in our roasting, extraction, and packaging, while bringing down the cost to our coffee drinkers. And our insistence on quality throughout each process, ensures we can maintain uncompromising standards even at high speeds. Mr. Brown's careful oversight and meticulous attention to detail help deliver each cherished cup of coffee.
Bean to Cup
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Roasting & Cupping
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Production
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Our Journey

1979-1985
  • 1979 King Car establishes first beverage factory, the King Car Zhongli Factory, primarily responsible for canned coffee drinks.
  • 1982 Mr. Brown Coffee launches and quickly captures over 60% of market, becoming Taiwan’s leading brand in a burgeoning coffee market.
  • Over this period, Mr. Brown Coffee exports all across Asia.
1986-1995
  • Mr. Brown's Classic Blue Mountain Coffee and Mandheling canned coffee were first launched.
  • Mr. Brown Coffee exports to 35 countries, expanding from Asia to the Americas, Europe, and Oceania.
1996-2005
  • 1998 Mr. Brown Café established, marking the brand's entry into the F&B service industry.
  • Introduction of new safety system, the aseptic filling production line for PET bottles.
  • Launching of 330ml Arabica coffee series in PET bottle packaging.
2006-2015
  • Expansion of Taiwan's coffee market with Mr. Brown's first-ever drip coffee bag and the 3-in-1 series, catering to the desire for rich coffee anytime, anywhere.
  • Launching of Mr. Brown Café Lounge Chilled Coffee Series, offering light, enjoyable way to savor flavored specialty coffee.
  • Taiwan's first coffee brand to announce "Rainforest Alliance and UTZ certified coffee", and launch of Mr. Brown Certified Bean Coffee Series, taking concrete actions to contribute to environmental sustainability.
2016-2018
  • 2017 Development of unique aroma extraction technology and "Estate- Grade Cold Brew Black Coffee", retaining the full, rich aromas of the coffee.
  • Launched Freeze-Dried Instant Coffee, making it easy to enjoy a rich cup anytime, while preserving the aroma and flavor of freshly brewed coffee.
2019-2020
  • Launch of Mr. Brown's Specialty Coffee Series: Brazil, Ethiopia, Flores, Guatemala Lakeside Estates, enjoy the ultimate flavor of specialty coffee at all times.
  • "Mr. Brown Velvet Milk Tea" launched with more than 50% rich milky texture, silky and mellow. Every sip is a taste of happiness.
  • Mr. Brown Classic Original and Blue Mountain Flavored Canned Coffee receive the Monde Selection “World Quality Award”.
  • Mr. Brown awarded the "Gourmet Paris Product” medal at the French AVPA International Gourmet Competition.
2021
  • Launch of Mr. Brown’s Selected Rainforest Alliance Certified coffee bean and filtered coffee to contribute to environmental sustainability.
  • "Mr. Brown PURE Cold Brew Bottled Coffee Series" launches with sugar-free black coffee and sugar-free latte, a taste of pure coffee.
2022
  • “Mr. Brown EX Double Shot Coffee” launches with double the intensity and double the stamina — the ultimate driving force in daily life. Shortly after its release, EX was awarded the Gold Medal for Innovative Processing Technology in the Innovative Product Evaluation by the Taiwan Association for Food Science and Technology.
2023
  • Mr. Brown Pure Brew Coffee 350ml lightweight PET-bottle launched, featuring freshly ground and brewed beans for a café-style taste anytime, anywhere — creating a mobile café experience.
  • Launched "Connoisseur Select Drip Coffee" — created in collaboration with world coffee-brewing champions so customers can enjoy high-quality coffee at great value.
  • This new three-in-one coffee provides consumers with diverse flavor choices that meet various drinking needs. With a cup of coffee, you can experience a unique soothing moment.
2024
  • Launched “Mr. Brown World Journey” canned coffee — a unique blend of 5 single-estate coffee beans, offering a taste of the world in every sip.
  • Launched "Pure Brew Protein Latte," offering a healthier and more energizing beverage with 15g of protein and zero added sugar in every bottle.
  • Launched “Connoisseur Select Coffee Bean ‘Fruity Flavor’” — in collaboration with Allen Lo, 2015 WCE Taiwan Roasting Champion, bringing vibrant aroma and flavor to your everyday brew.
  • Launched “One Brew Rich Blend Instant Coffee” — made with unique freeze-drying technology, so you can enjoy it hot or cold, anytime, anywhere.
  • Launched “Mr. Brown Instant Coffee Café Series” —  the cloud-like creamy foam enhances every sip, creating a cozy coffee moment.
2025
  • Expanded the "Mr. Brown Pure Brew Bottled Coffee" series — offering a wide range of choices, from classic hand-brew profiles to dessert-inspired flavors, all in one ready-to-go bottle.
  • Launched "Double Shot Espresso" — bold, unsweetened, and packed with double caffeine to power you through to the finish line.
  • Launched "One Brew Liquid Coffee Pods" — just add to water, milk, or your favorite drink to create your own personalized coffee flavor, hot or cold.
  • Launched "Cold Brew Coffee Bags" — perfect for cold brew or hot steeping, with adjustable strength to suit your taste.
2025
  • Expanded the "Mr. Brown Pure Brew Bottled Coffee" series — offering a wide range of choices, from classic hand-brew profiles to dessert-inspired flavors, all in one ready-to-go bottle.
  • Launched "Double Shot Espresso" — bold, unsweetened, and packed with double caffeine to power you through to the finish line.
  • Launched "One Brew Liquid Coffee Pods" — just add to water, milk, or your favorite drink to create your own personalized coffee flavor, hot or cold.
  • Launched "Cold Brew Coffee Bags" — perfect for cold brew or hot steeping, with adjustable strength to suit your taste.
2024
  • Launched “Mr. Brown World Journey” canned coffee — a unique blend of 5 single-estate coffee beans, offering a taste of the world in every sip.
  • Launched "Pure Brew Protein Latte," offering a healthier and more energizing beverage with 15g of protein and zero added sugar in every bottle.
  • Launched “Connoisseur Select Coffee Bean ‘Fruity Flavor’” — in collaboration with Allen Lo, 2015 WCE Taiwan Roasting Champion, bringing vibrant aroma and flavor to your everyday brew.
  • Launched “One Brew Rich Blend Instant Coffee” — made with unique freeze-drying technology, so you can enjoy it hot or cold, anytime, anywhere.
  • Launched “Mr. Brown Instant Coffee Café Series” —  the cloud-like creamy foam enhances every sip, creating a cozy coffee moment.
2023
  • Mr. Brown Pure Brew Coffee 350ml lightweight PET-bottle launched, featuring freshly ground and brewed beans for a café-style taste anytime, anywhere — creating a mobile café experience.
  • Launched "Connoisseur Select Drip Coffee" — created in collaboration with world coffee-brewing champions so customers can enjoy high-quality coffee at great value.
  • This new three-in-one coffee provides consumers with diverse flavor choices that meet various drinking needs. With a cup of coffee, you can experience a unique soothing moment.
2022
  • “Mr. Brown EX Double Shot Coffee” launches with double the intensity and double the stamina — the ultimate driving force in daily life. Shortly after its release, EX was awarded the Gold Medal for Innovative Processing Technology in the Innovative Product Evaluation by the Taiwan Association for Food Science and Technology.
2021
  • Launch of Mr. Brown’s Selected Rainforest Alliance Certified coffee bean and filtered coffee to contribute to environmental sustainability.
  • "Mr. Brown PURE Cold Brew Bottled Coffee Series" launches with sugar-free black coffee and sugar-free latte, a taste of pure coffee.
2019-2020
  • Launch of Mr. Brown's Specialty Coffee Series: Brazil, Ethiopia, Flores, Guatemala Lakeside Estates, enjoy the ultimate flavor of specialty coffee at all times.
  • "Mr. Brown Velvet Milk Tea" launched with more than 50% rich milky texture, silky and mellow. Every sip is a taste of happiness.
  • Mr. Brown Classic Original and Blue Mountain Flavored Canned Coffee receive the Monde Selection “World Quality Award”.
  • Mr. Brown awarded the "Gourmet Paris Product” medal at the French AVPA International Gourmet Competition.
2016-2018
  • 2017 Development of unique aroma extraction technology and "Estate- Grade Cold Brew Black Coffee", retaining the full, rich aromas of the coffee.
  • Launched Freeze-Dried Instant Coffee, making it easy to enjoy a rich cup anytime, while preserving the aroma and flavor of freshly brewed coffee.
2006-2015
  • Expansion of Taiwan's coffee market with Mr. Brown's first-ever drip coffee bag and the 3-in-1 series, catering to the desire for rich coffee anytime, anywhere.
  • Launching of Mr. Brown Café Lounge Chilled Coffee Series, offering light, enjoyable way to savor flavored specialty coffee.
  • Taiwan's first coffee brand to announce "Rainforest Alliance and UTZ certified coffee", and launch of Mr. Brown Certified Bean Coffee Series, taking concrete actions to contribute to environmental sustainability.
1996-2005
  • 1998 Mr. Brown Café established, marking the brand's entry into the F&B service industry.
  • Introduction of new safety system, the aseptic filling production line for PET bottles.
  • Launching of 330ml Arabica coffee series in PET bottle packaging.
1986-1995
  • Mr. Brown's Classic Blue Mountain Coffee and Mandheling canned coffee were first launched.
  • Mr. Brown Coffee exports to 35 countries, expanding from Asia to the Americas, Europe, and Oceania.
1979-1985
  • 1979 King Car establishes first beverage factory, the King Car Zhongli Factory, primarily responsible for canned coffee drinks.
  • 1982 Mr. Brown Coffee launches and quickly captures over 60% of market, becoming Taiwan’s leading brand in a burgeoning coffee market.
  • Over this period, Mr. Brown Coffee exports all across Asia.

Sustainability

Responsible for Sustainability
Mr. Brown’s collaboration with Rainforest Alliance, the world's largest international non-profit organization, reflects its commitment to supporting the world’s coffee farmers and our shared enviromental future.
From cultivation to final cup of coffee, this dedication lies at the heart of the way we do things - and our company philosophy of efficiency only through sustainability.
Coffee beans certified by the Rainforest Alliance signal a number of things, including that our practices reduce water pollution and acidity, as well as the decreased impact on our ecosystems and human health.
Mr. Brown is dedicated to making our future an even better world.
Our Commitment to Sustainability
Delivering the freshest cup of coffee while sustaining the environment is something we value dearly. Only by doing our part can we safeguard our future.
Mr. Brown’s production factories hold international certifications ISO9001, ISO14001, FSSC22000, and OHSAS18001, encompassing quality standards, environmental friendliness, food safety, and occupational safety per international requirements. We focus on the reduction of water, air pollution and carbon emissions, as well as recycling including reuse of raw materials such as packaging materials, tinplate, and coffee grounds.
Mr. Brown hopes to join hands with all consumers who are passionate about ecological conservation and support our shared environment.
Enjoy a cup of good coffee, within the beauty of our environment.
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